Page Speed
Andy Hudson
17 July 2023
Page Loading Speed Is Page Speed Important? When it comes to building a search engine optimised (S.E.O) website, how fast your website loads is crucial. If you don’t have a
Website Optimisation
Search Engine Optimisation
SEO (Search Engine Optimisation) services involve various strategies and techniques aimed at improving a website’s visibility in search engine results pages (SERPs).
SEO is a crucial aspect of online marketing, as it helps businesses and websites attract organic (non-paid) traffic and improve their online presence.
Here are some of the SEO services that I provide: –
- Keyword Research: Identifying relevant keywords and phrases that potential customers use to search for products, services, or information related to the client’s business.
- On-Page SEO: Optimising individual web pages for specific keywords. This includes optimising title tags, meta descriptions, headers, and content for search engines and users.
- Content Creation and Optimisation: Developing high-quality, relevant, and engaging content that both users and search engines will find valuable. This can include blog posts, articles, product descriptions, and more.
- Technical SEO: Ensuring that the website’s technical aspects are optimised for search engines. This includes optimising site speed, and mobile responsiveness, and fixing issues like broken links, duplicate content, and crawl errors.
- Local SEO: If the client has a physical presence, optimise the website for local search. This involves creating and optimising Google My Business listings, obtaining online reviews, and optimising for local keywords.
- Link Building: Acquiring high-quality backlinks from reputable websites to improve the website’s authority and rankings. This can involve outreach, guest posting, and content promotion.
- Competitor Analysis: Analysing competitors’ websites and SEO strategies to identify opportunities and areas for improvement.
- Site Audits: Conducting comprehensive SEO audits to identify issues and areas for improvement on the client’s website.
- SEO Reporting and Analytics: Providing regular reports on website performance, including keyword rankings, traffic growth, and conversion rates. Using tools like Google Analytics and SEO-specific software to track progress.
- Social Media Integration: Integrating social media platforms to boost engagement, traffic, and brand awareness, as social signals can impact search engine rankings.
- Schema Markup: Implementing structured data (schema markup) to provide search engines with additional context about the content, which can lead to rich snippets in search results.
- Mobile SEO: Optimising the website for mobile devices, as mobile friendliness is a ranking factor in search engines.
- Content Marketing: Developing and executing content marketing strategies to attract and retain a target audience. This often includes creating and promoting valuable content across various platforms.
- Penalty Recovery: If a website has been penalised by search engines due to spammy or unethical SEO practices, assist in penalty recovery and restoring search rankings.
- E-commerce SEO: Specialising in optimising online stores for search engines, including product listings, category pages, and shopping cart optimisation.
SEO services should be tailored to the specific needs and goals of each client, and they often require ongoing efforts to maintain and improve search rankings over time. Ethical SEO practices are essential to ensure long-term success and avoid potential penalties from search engines.
More Information
Useful Resources
WPBeginner – Beginner’s Guide for WordPress
GTmetrix – Website Performance Testing
Tutorials – WordPress Tutorials for Beginners
WordPress – Themes
WordPress – Plugins
NetService Web Design
NetService Hosting